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What is SEO?

What is SEO?

Search engine optimization, or SEO for short, is the process of increasing the quantity and quality of traffic to your website through free, organic searches from engines like Google, Bing, or Yahoo.  SEO is considered a “free” form of marketing, allowing...
A Follow-Up That Failed

A Follow-Up That Failed

After (briefly) attending a webinar, I received a personal follow-up email from a salesperson trying to get me to have a conversation about their platform/service/product. (see photo) Here’s why it was creepy and ineffective:  Sorry, who are you? They reached...